In late 2002, Reid recruits a team of old colleagues from SocialNet and PayPal to work on a new idea. Six months later, LinkedIn launches. Growth is slow at first—as few as 20 signups on some days—but, by the fall, it shows enough promise to attract an investment from Sequoia Capital.



Growth accelerates with the introduction of address book uploads in late 2003. LinkedIn introduces new features like Groups and partners with American Express to promote its offerings to small business owners.



LinkedIn introduces its first business lines: Jobs and Subscriptions. The company also moves into its fourth office in three years.



With the launch of public profiles, LinkedIn begins to stake its claim as the professional profile of record. In 2006, the company achieves profitability, and core features like Recommendations and People You May Know are introduced.


Growing Up

After four years as CEO, Reid steps aside to run product and brings in Dan Nye to lead the company. LinkedIn moves to Stierlin Court and opens the Customer Service center in Omaha.


Going Global

LinkedIn becomes a truly global company, opening its first international office in London and launching Spanish and French language versions of the site.


New Leadership

Jeff Weiner joins LinkedIn first as President, then CEO, and brings focus and clarity to LinkedIn's mission, values, and strategic priorities.



Company shifts into hyper-growth! By the end of the year, LinkedIn has 90 million members and nearly 1,000 employees in 10 offices around the world.


Next Play

LinkedIn celebrates its eighth anniversary, becomes a publicly traded company on the New York Stock Exchange, and hosts a town hall with the President of the United States. So... what’s the next play?



Project Inversion and a completely re-architected site enabled an unprecedented pace of product innovation and transformation — of the site and the company, which focused on three concepts: simplify, grow, everyday.


LinkedIn Turns 10

By the end of our first decade, the company has reached 225 million members, and is growing at more than two members per second. We have a lot to celebrate.


The Economic Graph

Beginning the next decade of LinkedIn, we sought to create a map of the digital economy, its participants, and every facet of opportunity linking these nodes together.


Hand typed code. The year headlines are set in OSP-DIN. Copy is set in Helvetica, with a fallback to Arial. Hold down LNKD to see the layers. I'm glad we were never Colleaguester.